Google has become the first company to rent to the word’s biggest and most expensive digital billboard in Times Square, New York City.
The billboard is eight storeys high and is estimated to cost $2.5m (£1.6m) to hire for four weeks (a month).
At 330-feet-long- almost the length of a football field, the screen is mounted on the side of the Marriot Marquis hotel.
Around 300,000 pedestrians are estimated to pass by the billboard every day.
Times Square’s brightly-lit billboards are some of the most iconic and well-known outdoor advertising spaces.

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