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17 August 2014

9ja Top celebrity endorsements and their worth


Endorsements from various corporate bodies
have become a major source of revenue for top
entertainment celebrities. Musicians, comedians

and Nollywood stars now smile to the banks on
account of what they get paid by these blue
chip companies. These endorsement deals are
usually worth multi millions of naira and our
celebrities are laughing all the way to the bank.
We highlight celebrities with the most
endorsements and how much they’re worth
Funke Akindele – N20 million deal with Vita
Foam
Funke Akindele shot into prominence with the
release of her smash hit movie Jenifa where she
made over #60 million. Since then, she has
become the queen of endorsements with
numerous brands using her to advertise their
products. Her endorsements include Vitafoam
where she got #20 million. Telecoms giant
Globacom, Jobberman.com, Qlichy.com, Klin
detergent, Lagos Inland Revenue Service and
Nigeria’s premier detergent, OMO are among
those paying the actress mouth-watering money
to represent them in our capacity or the other.
Don Jazzy – N50 million package from Loya Milk
Don Jazzy has become a very wealthy man, even
making Forbes List as the richest artiste in
Nigeria. The CEO of Mavin Records isn’t only
making money from his star-studded record
label, he also has very lucrative endorsement
deals including one with Loya Milk where he got
nothing less than #50 million. His #25 million
deal with MTN, and his mouth-watering
endorsement with Samsung Africa rake in
millions of naira.
Genevieve Nnaji: N100 million Etisalat deal
Genevieve Nnaji is one of the richest actresses
in Nollywood and she achieved the feat not only
by starring in high budget films but also by
promoting several blue chip brands. Some of the
brands she is representing or has represented
include Lux, Cintrion Energy drink, Range Rover
Evogue , Etisalat, Polo and Amstel Malta. The
Etisalat deal alone earned her N100 million.The
Polo deal is put in the region of N70 while the
Cintrion drink rakes in N50 million for the
actress.
Iyanya –N60 million MTN deal
After winning MTN Project Fame in 2008, Kukere
crooner Iyanya made a lot of money from his
jaw-dropping endorsement deals with top
brands. His endorsement deal with MTN is
worth #60 million. He also has a $350,000
endorsement deal with Zinox computers and a
#35 million deal with phone manufacturing
company Solo Mobile where he also received a
2014 Prado SUV.
Wizkid - MTN is worth N45 million
His deal with Telecommunications network MTN
is worth #45 million. Wizkid also has
endorsement deal with Pepsi worth about
$350,000. He has another endorsement deal
with Guinness. No wonder the Jaiye Jaiye
crooner could afford to replace his crashed 25
million naira Porsche Panamera with a brand
new one just two weeks after.
Omawumi – Glo deal worth N25 million
Omawumi shot into limelight after becoming 1st
runner up at the 2007 West African Idols. She is
now one of the highest paid female artistes
charging up to 5 million naira per show. She is
also one of the singers with the highest number
of endorsement deals. Glo deal is said to worth
N25 million. Others include including Konga
worth between 5 – 10 million naira, Mortein and
Malta Guinness
Tiwa Savage – MTN deal worth N30 million
Apart from her very successful music career the
First Lady of Mavin Records, also has a number
of juicy endorsement deals worth several
millions of naira. Her MTN deal is reportedly
worth N30 million. Other deals include contracts
with Pepsi, Forte Oil and Maggi
Davido – N30 million MTN Pulse deal
Aye crooner Davido has deals with MTN Pulse
and Guinness Nigeria. While the Guinness deal
hasn’t been declared his MTN contract is
reported to have made the Omo Baba Olowo
N30 million richer.
Banky W, Kate Henshaw, Mr Ibu, Saka
R & B Singer Banky Wellington popularly known
as Banky W is smiling to the bank with his jaw-
dropping N100 million endorsement deal with
Samsung mobile as well as his endorsement
with MTN.
Kate Henshaw also has an endorsement with
Samsung as th

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