Another day, another Jay Z and Beyonce
divorce rumour. This one now claims Jay Z is so
over keeping
up pretenses he's ready to pull
the plug on his marriage to Beyonce…
From NY Daily News
Expect Beyoncé to post a staged
Instagram photo of herself and hubby Jay
Z any minute now, because things
between the couple have never been
worse.
A close pal of the hip-hop power couple
says Bey and Jay are being advised to play
up their happy family act for the
paparazzi and on social media, despite
the collapse of their marriage. They will
release a joint statement addressing the
rumors in late September, once their
current tour wraps, the friend says.
“Let’s leave it at it’s only a matter of time
(until they split.) It’s so obvious now it’s
embarrassing,” a source tells
Confidenti@l. The duo are currently on
the West Coast leg of their successful On
the Run tour.
“Around the time the tour ends, they’ll
make a choice on whether they want to
separate or admit trouble.”
Another pal of the couple says they will
finally address the problems because Jay
is “so over it.”
“He wants this tour to end and he wants
the rumors to stop,” says our second
source.
Our first insider says the couple, who
married in 2008 and had daughter Blue
Ivy in 2012, are both impeccable
performers who have been fooling their
fans for two years now and that their
relationship is “strictly business.”
And while Jay has told friends he wants
out immediately, we’re told Beyoncé is
fine with keeping the act up indefinitely.
“This (trouble) has been brewing longer
than anyone knows,” says our first source.
“They’re performers. And they’re good
performers. It’s a business now, and they
are business partners. And they don’t
even fight. They know what it is.”
Their charade was working perfectly until
May. That’s when leaked video showed
Beyoncé’s sister, Solange Knowles, kicking
and punching her brother-in-law in the
Standard Hotel’s elevator following the
Met Ball. Big sister Bey appeared to calmly
watch the beat down.
But now, whispers of the relationship’s
epic collapse are so loud that Bey and Jay
have been reaching out separately to
pals, complaining they’re unhappy
because the energy of keeping up
appearances offstage has become
unbearable.
“They are both being advised on how to
look like they’re together. A negative
report comes out, or a breakup report
comes out, and they are advised to post a
picture with Blue Ivy,” says our second
source.
So why stay together?
“Why do you think?” the source said.
“Money. They will play the public as long
as they can and get richer doing it.”
And while both the rapper and the singer
are independently wealthy, they recognize
the power they have together to pull in
even more cash — and have
choreographed On The Run with ample
hugs, kisses and cuddles to appear like a
solid married couple. Billboard has
reported the tour can expect to gross
close to $100 million before it ends its
run.
"This is a classic case of damage control.
Staged photos, tweets, it’s a business
relationship,” says our well-placed insider.
“They’re on tour and to get through the
tour they have to put up a persona. It’s
all spelled out. It’s more financially
beneficial for them to continue the tour
and the Instagrams and tweets while all
this is happening. That’s how damage
control works.”
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